- News & Events
- No comments
Lexus Fans Rejoice
In 2015 Lexus was given the go-ahead for a major brand overhaul by its holding company Toyoda. Lexus, which is Toyota’s luxury vehicle division, would no longer be limited to being a car brand – it could now also be promoted as an indulgent recreation and lifestyle brand. This means that Lexus could start building a range of luxury boats in line with their already successful luxury motor vehicles. To launch the exciting new brand the first project was the Lexus Sport Yacht – a sleek, futuristic 42-foot concept yacht.
The Lexus Sport Yacht
Designed by the same designers that style Lexus cars, the Lexus yacht features smooth lines running from the aggressive-looking forefoot, seamlessly all the way to the back of the boat. Glass panels painted by hand to resemble dark marble and a long off-white leather couch accommodates up to eight passengers at a time. Everybody can either face one another, or face forward when the boat is running. The luxurious panelling, cabinetry and upholstery were made in Italy and shipped to the US where it was assembled. Marquis Yachts of Pulaski Wis built the yacht with the same material used by Lexus to build the LFA supercar – a lightweight plastic reinforced with carbon-fibre. Powered by two V-8 engines, it can achieve a top speed of as much as 80km/h. With the same engine as the newly launched Lexus LC 500 coupe, the Lexus Sport Yacht is a nimble and fast boat.
President of Toyota Motor Corporation, Akio Toyoda presided over the launch of the first Lexus yacht. Toyoda is also the chief branding officer for Lexus and the driving force behind the brand revamp. He piloted the project which was launched at Miami Beach in Florida and well received by boating enthusiasts. Too bad the stunning yacht is a one-of-a-kind project and Lexus has no plans to put it into production.